Starting with email marketing, LaSalle St needed a way to ensure their messages were reaching the inbox. The objective was to form a thriving and engaged email community eager to interact with other members, resulting in increased brand recognition and sales.

By leveraging the latest tools and introducing a breakthrough “Helpdesk” to reinforce the human experience missing in most firms, LaSalle St Securities was able to drive new business and connect with advisors in a way that strengthened its position as a leader in the financial inustry.